Is it possible to stand out in a market full of well-established brands? Know how to establish a market presence by improving your brand identity right here.
Many confuse brand with logo. The latter is merely the symbol of the business, not its entirety. Meanwhile, a brand is the identity or persona of the business. While logo influences how potential consumers look at a business at first glance, brand identity, on the other hand, plays a more crucial role in business. It could impact the business for good or cause its downfall.
What is Brand Identity?
Brand identity is more than just a symbol. It is the sum of how a brand feels, looks, and speaks to its potential consumers. Inasmuch, brand identity refers to the business’ overall personality, amplifying the brand’s core values and elements.
It is paramount for every business to establish a brand identity. It is the embodiment of the business that will help consumers to quickly identify a company. Moreover, brand identity influences potential consumers to decide whether to interact with the business. Most consumers only interact with businesses with whom they share similar core values. For instance, a consumer who is an environmentalist will never choose to collaborate with a business whose brand does not include environmental protection.
How to Create a Unique Brand Identity?
There are many ways to establish a strong brand presence and identity. Here are some tips to help you develop a unique brand identity.
#1 Learn the values of your consumer base
The first step in building brand identity is conducting market research. Know your potential consumers through this research. Clarify their wants, interests, and core values. Then, build your brand using these values to attract potential consumers. Shape your business with a mission linear to the interests and personality of your audience.
#2 Create a Distinct Identity
If you have already created an identity for your business, assess it first before launching. Know whether you share a similar brand identity to another business. If yes, add elements that could help separate you from the other.
Moreover, assess your current identity. Make sure it communicates the totality of your brand story and aligns with the values of your consumers.
#3 Pay Special Attention to Digital Technology
Once you have identified your brand’s personality, the next step is to let your audience know about your brand. Utilize the advantages of digital technology by creating a client base for your online business and social media accounts. Creating contents that are engaging and informative through various digital platforms will help people understand the elements of your brand.
#4 Brand Recognition through Visual Representation
A logo is an important part of brand recognition. It also has the power to convey consumers to interact with the business. Thus, make sure to pay attention to your brand’s logo.
The brand’s overall visual representation may describe the brand without the use of vocabulary. Create a brand logo that could immediately describe your business to consumers at a glance. Choose a color and template that could perfectly visually represent your brand.
Establishing brand identity is not a simple process. It takes time and a good amount of decision-making process. To know more about brand building, make sure to ask for assistance from the experts.